Weekly newsletter brought to your inbox every Wednesday, by your friends at Elite Blog Academy®—full of valuable marketing tips, tricks and inspiration to help you keep pushing forward when the days get long. 

FEATURED READS

The key to growing your email list

The power to grow your business is through your email list. And the power to grow your email list? Having a killer lead magnet! 

A lead magnet, also known as opt-in, freebie or reader incentive, is simply a free tool you offer your readers in exchange for their email addresses.

Sounds easy enough, right?

The trick here is finding the perfect free tool to attract only the readers that will stick around for months and even years to come.

If you’re looking for the perfect lead magnet for your online business, we’re sharing the exact steps to take it from brainstorm to finished product in today’s post, How to Create the Perfect Lead Magnet to Grow Your Email List Fast.

ASK US ANYTHING

We'd love to answer YOUR content marketing questions! 

Reply now with the one thing you'd love to hear our answer on, and you may be featured in an upcoming newsletter!

POWER MOVES

Want to know what helps you stand out from the crowd? Being yourself. 

Infusing authenticity into your online marketing strategy often gets overlooked, but it’s a great way to highlight the value of building genuine connections with your audience and establishing trust through transparent and honest communication. It's like having a genuine conversation with your audience, making them feel connected and understood.

So how do you connect with your audience in a genuine and relatable way?

Here are 5 strategies to adopt today:

1. Share personal stories: Take the time to truly listen to your audience and seek different perspectives. Understanding their needs and concerns will help you tailor your messaging to resonate with them authentically.

2. Be open and honest: Being open and transparent about your brand builds credibility and trust. Share the story behind your brand, your values and your mission to create a deeper connection with your audience.

3. Make it personal: Infuse your unique personality and personal anecdotes into your content. Sharing personal stories and experiences can make your brand more relatable and foster a genuine connection with your audience.

4. Engage your audience: Instead of just pushing out content, engage with your audience by responding to comments, asking for feedback and creating a dialogue. Building a genuine connection with your audience is key to authenticity.

5. Stay true to your values: Define your brand's values and mission and let them guide your content and interactions on social media. Consistently aligning your actions with your values will reinforce authenticity in your marketing efforts.

By incorporating these steps into your online marketing, you can cultivate an authentic and relatable brand that resonates with your audience on a deeper level. Remember, authenticity is the secret ingredient that sets your business apart!

WE’VE GOT TO TELL YOU ABOUT

Free online training

Want to learn all the ways we are shaking up our business in 2024, and the steps you can take to do the same? Join us for our newest free training where Ruth spills it all. It’s called Fuel Your Fire: 3 Business Secrets for a Fulfilling Path to Freedom in 2024 and if you’re ready to make 2024 YOUR year for business—it’s a must-attend event! Just click HERE or the button below to sign up.

Ruth’s newsletter is back!

Have you heard our founder, Ruth Soukup, brought back her much-loved weekly personal newsletter—(t)Ruthbombs? It’s full of inspiration, motivation and definitely a few truth bombs along the way (hence the name!). You do need to request to be on the list to receive it, which you can do HERE or by clicking the button below!

MINDSET MATTERS

As online entrepreneurs, it can often feel like the candle is burning from both ends. There’s an endless amount of things to get done, and if you’re in the early days as a solopreneur there may be no one else to help take on any of the load. While pushing to reach your goals is admirable, it can be so easy to slip into burnout without even realizing it. Today we want to share some strategies you can put into place to help prevent burnout in your own life.

Here are some tips to help stay energized and inspired:

• Set boundaries: Just like you block out the time for important appointments,  it’s important to establish boundaries to protect our time and energy. Saying "no" when needed and carving out space for rest is essential for preventing burnout.

• Embrace breaks: Sprinkle your workday with guilt-free breaks—whether it's a short walk outside, a dance party in the living room or a moment to savor a cup of coffee. These mini-breaks can do wonders for your well-being.

• Find joy in hobbies: Engaging in hobbies and activities you love outside of work can be a delightful escape. Whether it's painting, baking or reading, these moments of joy recharge your creative batteries.

• Seek support: Don’t be afraid to lean on your support network—whether it's friends, family or fellow entrepreneurs. A listening ear or a virtual hug can work wonders in navigating challenging times.

• Celebrate small wins: Acknowledge and celebrate the small victories along the way. Each step forward, no matter how small, is a testament to your progress and resilience.

Remember, making self-care a priority and valuing your well-being is just as important as pursuing your dreams. 

SHE MEANS BUSINESS

We’d love to feature YOU! 

If you’re a current or past EBA student with a story to tell, just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

The term "content marketing" was coined back in 1996 by John F. Oppedahl, who used it to describe a specific approach to promoting products or services through valuable and informative content. However, its popularity and widespread adoption have grown significantly in recent years with the rise of digital marketing.