Weekly newsletter brought to your inbox every Wednesday, by your friends at Elite Blog Academy®—full of valuable insider marketing tips, tricks and inspiration to help you keep pushing forward when the days get long.

POWER MOVES

Creating Instagram content that connects

In the fast-paced world of Instagram marketing, creating content that really connects with your audience is super important. While quality and shareability matter, the real key to success is getting to know your target audience on a deeper level so you can speak right to them in your content.

To create content that really connects with your audience, think about these key questions:

• Who is my target audience, my dream customer?

  • Get to know the demographics of your target audience—age, gender, location and interests. This info will help you tailor your messaging to match their values and experiences to attract more and more of them to your content.

• What do they need and want?

  • Figure out the specific challenges and desires your audience has. Create content that tackles their pain points and meets their needs, whether it’s offering solutions, information or inspiration.

• How do they like to consume content?

  • Find out what platforms and formats your followers prefer—social media, long-form video, blog posts or podcasts. Adjust your content strategy to meet them where they are for maximum engagement and impact. By keeping these points in mind, you can create meaningful content that truly resonates with your audience.

If you're looking for a solid starting point, AI is an awesome tool to amp up your research! Just ask some targeted questions to AI-powered tools, and you'll get some great insights about your followers.

Here are a few examples: (Fill in with details relevant to your target market)

• What demographics are most engaged with [your niche]?

• What common interests and hobbies do [ target audience] have?

• What challenges or pain points are [target audience] dealing with?

• How do [target audience] like to consume content (video, articles, podcasts)?

• When is [target audience] most active online?

• What types of content really resonate with them?

• How do they see my brand compared to the competition?

• Which social media platforms are popular with [target audience]?

• What trends or topics are currently grabbing [target audience] attention?

As you use AI to start your research, remember to tailor your questions to your audience and goals and keep your questions conversational to get the best output. It’s also important to note that AI is not perfect, use your human touch to analyze the results and create a strategy that will work for you. By blending AI-driven research with a solid understanding of your target audience, you can really maximize your efforts and create content that’s genuinely valuable.

FEATURED READS

Why viral doesn’t pay (but here’s what does!)

Remember that time someone went viral for live-tweeting their daughter’s birth on Twitter? Remember the fame and lasting success that came as a result? Probably not, and that’s actually our point. 

Going viral doesn’t pay.

While it can be very exciting when a social media post or blog content goes viral, it’s not a winning strategy. Eventually everyone moves on to the next big thing. So what DOES pay? We’re sharing the 5 steps to building a brand on social media in today’s post on the EBA blog!

WE’VE GOT TO TELL YOU ABOUT

Our free Instagram guide

Are you struggling with Instagram content that stops the scroll? Our Instagram Reel Playbook will not only give you 50 ready-to-use hooks, proven to grab your audience's attention from the start, but we'll show you our proven strategy for reels that convert. 

MINDSET MATTERS

100 Days to Greatness: Reframing your Q4 mindset

As we approach the final quarter of the year, it's easy to feel overwhelmed by the looming deadlines and unfinished goals. But what if we flipped the script? Instead of focusing on what we haven't accomplished, let's embrace the incredible opportunity that the next 100 days present. It’s time to shift your mindset.

First off, it’s important not to dwell on the past. Holding on to regrets and missed chances will just hold you back. What really matters is how you make the most of the present and the potential that lies ahead. By letting go of what you can’t change, you open yourself up to new possibilities and experiences.

Next, shift your focus to the future! The last 100 days of the year are a great chance to make some real changes. Now’s the perfect time to think about what you truly want. Think about what you’d like to achieve by the end of the year and lay out the steps you can take to make those goals happen.

Ultimately, seeing challenges as opportunities is key. Every obstacle you encounter is a chance to learn, grow and get stronger. Instead of avoiding difficulties, embrace them as stepping stones on your path to success. By adopting this mindset, you can turn setbacks into valuable lessons that instead push you forward.

Here are some tips to get the most out of the next 100 days:

• Set clear, doable goals

• Establish daily habits to keep you moving forward

• Take time each week to reflect on your progress and tweak things if needed

• Share your goals with someone to create some accountability!

• Don’t forget to celebrate the small wins to keep your motivation up!

What do you want to accomplish in the next 100 days? Reply and let us know! We’d love to cheer you on.

SHE MEANS BUSINESS

Last month, we were super excited to launch our latest program, IG Power Play, and the feedback we are receiving is truly amazing!

For those who might have missed the announcement, IG Power Play is an Instagram coaching program with live coaching sessions every month. Participants can ask questions about Instagram strategies and get personalized audits of their reels or accounts. Plus, we offer a handy weekly content plan packed with proven viral hooks, a madlibs-style caption template, and visual guidelines for each reel, all organized into an easy filming checklist. These weekly plans are based on Ruth’s successful Instagram strategy, so you can skip the guesswork and follow the roadmap with confidence!

Since launching, we have loved seeing the inspiring results members are already seeing! Like this success over a viral reel from Heidi:

And that’s not the end of Heidi’s story! 

We really admire how relatable Heidi’s journey is! Success on Instagram doesn’t happen overnight; it takes ongoing learning and effort. But by staying consistent and adapting to what clicks, you totally boost your chances of success!

If you missed your chance to get in last month, it’s not too late—you can join us in IG Power Play HERE! It’s your final chance to get over $1600 in amazing FREE gifts that are proven to set your Instagram up for success! Click the button below to learn more or secure your spot (and free gifts) today!

MARKETING FUN FACT

Monday blues lead to online shopping sprees! According to studies, Mondays are the most popular day for online shopping—is your website ready for the Monday rush?