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POWER MOVES

Balance Quality AND Quantity with a Reels Content Schedule

Unless you’ve somehow managed to stay off of social media, it should be no secret that Instagram reels have emerged as a powerful tool for business growth. Ruth went all in on the platform (@ruthsoukup) at the beginning of this year and within 9 months grew her account by over 160k followers and 10Xed her business sales. 

And while she has had great success on Instagram, the truth is it didn’t happen overnight and it didn’t happen by accident. The truth is simply posting reels isn't enough. To truly maximize your impact, you need a well-structured content schedule.

Having a content schedule is super important because it keeps things consistent. It lets your audience know when to expect new stuff, which builds excitement and keeps your brand fresh in their minds. Plus, it boosts efficiency by saving you time and helping you stay organized, so you can focus on creating great content. With some strategic planning, you can also align your content with your marketing goals and easily track how it’s performing. Regular updates not only keep your audience interested but also encourage engagement, ultimately strengthening your brand's connection with its followers.

Tips for Creating an Effective Content Schedule:

• Define Your Goals: Figure out what you want to achieve with your Reels. Are you looking to boost brand awareness, drive traffic to your website, or increase sales?

• Identify Your Dream Customer: Get to know your target customer’s interests, preferences and behaviors so you can create content that speaks directly to them.

• Create a Content Calendar: Plan your Reels ahead of time using a content calendar. Keep in mind holidays, promotions and current trends. 

• Mix Up Your Content: Keep your audience engaged by mixing different types of content. Our GRIT Formula helps this by dividing your content into Get to Know You, Real & Relatable, Interest and Talking Head.

• Use Trending Sounds and Effects: Stay in the loop with the latest trends and add them to your Reels to help more people discover your content. (TIP: We give you one Viral Trend and how to use it each week in our IG Power Play program!)

• Leverage Instagram Insights: Check your performance metrics to see what’s working and what’s not. Use this info to tweak your strategy and improve your content. (And save your stats on your content planner for easy review!)

• Engage with Your Audience: Respond to comments and messages quickly, and get your audience involved by asking questions and replies. 

Making a content calendar for your Instagram Reels helps keep your content on point. By regularly posting high-quality Reels and engaging with your audience, you can grow a loyal following and meet your business goals. 

Just remember, a solid content schedule is the secret to success on Instagram Reels! It’s what has helped Ruth not only revive her dead account this year, but bring incredible growth to her business because of it. 

Want to know the secret sauce? She’s sharing her full Go Viral Get Sales Formula, all for just $14! It will take you step-by-step through the formula, give examples of reels that have gone viral again and again following the formula PLUS give you 50 viral-ready hook templates to get started on your own. It’s pure GOLD! 

Just click HERE to grab yours!

FEATURED READS

How to Overcome Your Fear of Selling

Many online entrepreneurs face a constant dilemma: should you shower potential customers with free value or risk coming off as "salesy" by promoting your paid offers? The reality is that both strategies can work wonders! But the fear of selling can lead to relying too much on free content, making you wonder if anyone will actually take the plunge to invest.

So, is there a way to strike a balance? Can providing value and making sales actually work together? In this week’s blog post, we’ll teach you How to Overcome Your Fear Of Selling and how to turn that fear into excitement.

WE’VE GOT TO TELL YOU ABOUT

Grab Ruth’s Top Viral Hooks

In our newest FREE download, Ruth is sharing her Top 10 Viral Hooks (that have earned her over 30 MILLION views!). If you’re using the power of Instagram to drive leads into your business, using the right hook is vital for your success—and these hooks are pure gold!

Follow us on Instagram

If you’re looking for high-level online marketing and business strategy, you’ll want to follow Ruth’s high-level business Instagram account. It’s for serious online business owners, content creators and digital marketers who want to go beyond the basics—and the content is already SO good!

MINDSET MATTERS

Holiday Hustle: Balancing Work and Play

Friday is November 1st, which means the holiday season is just around the corner! It's a time for joy, celebration, and... a whole lot of work. As entrepreneurs, we often find ourselves juggling various roles, from content creator to marketer to customer service rep. With the added holiday pressure, it can feel like something is always about to drop.

But let’s change that mindset! Being self-employed gives us the unique opportunity to create flexibility in our schedules. We can adapt to the season's demands and make sure we have time for both work and fun.

Here are some tips to help you balance your work and life during the holiday hustle:

Set Realistic Goals

• Prioritize Tasks: Figure out which tasks are the most important and tackle those first.

• Break Down Large Tasks: Split bigger tasks into smaller, more manageable pieces.

• Avoid Overcommitting: Be aware of what you can handle and try not to take on too much.

Create a Flexible Schedule

• Time Blocking: Set aside specific time blocks for work, family and personal stuff.

• Remote Work: Use tech to work from anywhere, giving you more flexibility.

• Flexible Hours: Adjust your work hours to fit in holiday events and family time.

Practice Self-Care

• Mindful Breaks: Take short breaks throughout the day to rest and recharge.

• Healthy Habits: Make sure to prioritize sleep, nutrition and exercise to keep your energy up.

• Stress Management Techniques: Try incorporating mindfulness practices like meditation or yoga.

Delegate and Outsource

• Hire a Virtual Assistant: Pass off time-consuming tasks to free up your schedule.

• Collaborate with Other Entrepreneurs: Share the workload and support one another.

Embrace the Holiday Spirit

• Limit Social Media: Cut down on distractions and focus on what really matters.

• Spend Quality Time with Loved Ones: Make lasting memories with family and friends.

• Practice Gratitude: Concentrate on the positive aspects of the season.

Remember, the holidays are all about enjoying and cherishing those special moments! By setting realistic goals, staying flexible, and taking care of yourself, you can sail through this busy season with ease and grace.

SHE MEANS BUSINESS

We’d love to cheer you on!

If you’ve taken one of our programs or implemented our marketing strategies in your online business and seen success, we’d love to hear from you! Just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

59% of the global population engages with social media platforms! If your business isn’t showing up on social media, this is your reminder that you should be!