Weekly newsletter brought to your inbox every Wednesday, by your friends at Elite Blog Academy®—full of valuable insider marketing tips, tricks and inspiration to help you keep pushing forward when the days get long.

POWER MOVES

Quality vs. Quantity: Why consistency is key

In the competitive world of online business, a strong Instagram presence can be a game-changer. But building a successful Instagram following requires more than just posting a few reels here and there. Consistency is key to establishing your brand, engaging with your audience, and ultimately growing your business.

Consistency is crucial for several reasons. First, it helps build trust and credibility. When you consistently post high-quality content, your followers come to know what to expect from you. This reliability fosters a strong relationship with your audience, which is essential for any business looking to thrive in a competitive environment.

Moreover, consistent posting improves your visibility on platforms like Instagram. The algorithm tends to favor accounts that regularly share quality content, boosting your presence in search results and on explore pages. This means that by maintaining a steady flow of posts, you can significantly enhance your chances of being discovered by new followers.

In addition to visibility, consistency directly impacts engagement levels. When you regularly share content, your audience is more likely to interact with your posts, leading to increased comments, likes, and shares. This heightened engagement can create a vibrant community around your brand. 

Finally, by promoting your website consistently in your Instagram bio and captions, you can effectively drive traffic to your site, encouraging followers to learn more about your business and offerings.

Tips for Staying Consistent with Instagram Reels:

1. Create a Reels Content Calendar: Plan your reels ahead of time to keep a consistent schedule and brainstorm creative ideas to ensure you have variety in your content.

2. Set a Posting Schedule: Figure out how often you want to post your reels and hold yourself accountable to stick with it! It’s not about posting as many times as you can, but about committing to a schedule you feel comfortable keeping up with.

3. Repurpose Content: The beauty of Instagram Reels is that your main goal is reaching new people, so you can reuse content! When you find content that resonates with your Dream Customer, do more of it! If a reel did very well, improve it and post it again.

4. Engage Actively: Be sure to respond quickly to comments and messages on your reels. Encourage your viewers to jump in by asking questions or inviting them to share their thoughts.

5. Monitor Your Performance: Regularly check Instagram Insights to see which reels your audience loves the most. Use that info to tweak your strategy and create even better content!

Remember: Consistency is about quality, not quantity. Focus on creating valuable content that resonates with your audience and keeps them coming back for more. By staying consistent on Instagram, you can build a strong and engaged following that drives results for your online business.

FEATURED READS

How to Make Your Time Work For You

Ever heard the phrase "time is money"? It's a cliché for a reason. Just like you calculate the return on investment (ROI) for a marketing campaign, you can also measure the ROI of your time.

When you're an entrepreneur or managing a team, understanding how you spend your day is essential for maximizing productivity and satisfaction. By tracking your time and making it work for you, you can achieve more, reduce stress, and ultimately, increase your overall well-being.

To learn how, in today’s blog post, How to Make Your Time Work For You, we’re giving you four questions to ask that will help you understand how you’re spending your time and how to make your time work for you.

WE’VE GOT TO TELL YOU ABOUT

Do it Scared® Fear Assessment

Did you know that not all fear is created equal? Discover your Fear Archetype™ and learn how your unique fears may be holding you back. Find out your top Fear Archetype for free today by clicking HERE or the button below.

Follow us on Instagram

If you’re looking for high-level online marketing and business strategy, you’ll want to follow Ruth’s high-level business Instagram account. It’s for serious online business owners, content creators and digital markets who want to go beyond the basics—and the content is already SO good!

MINDSET MATTERS

You Don’t Need to be Perfect, We Promise

Perfectionism can be a double-edged sword. It pushes you to aim for excellence, but it can also hold you back from reaching your goals. In the fast-paced world of digital marketing, finding a balance between wanting perfection and making progress is key.

Perfectionists tend to stress over making mistakes, which can hold them back from taking risks and trying new things. They often find themselves procrastinating, constantly tweaking and editing until everything feels just right. This can really lead to burnout, as the pressure to create perfect content can be super exhausting!

Here are some tips to help you overcome perfectionism and embrace imperfection:

Recognize and acknowledge your perfectionistic tendencies: The first step in overcoming perfectionism is to become aware of its presence in your life. Take a moment to reflect on how perfectionism may be affecting your mindset and behaviors.

Set realistic goals: Instead of aiming for perfection, set goals that are attainable and realistic. Break down big tasks into smaller, manageable steps. Celebrate progress along the way, even if it's not perfect. (BONUS: Download our Goal Crushing™ Worksheet for free to help you break your big goal down into an actionable plan!)

Practice self-compassion: Be nice to yourself and remember that nobody's perfect. Treat yourself with the same kindness and understanding you'd offer a friend. Embrace your flaws and mistakes as chances to learn and grow!

Surround yourself with support: Seek out a supportive community or network of like-minded individuals who understand the struggles of perfectionism. Share your challenges and successes with them, and learn from their experiences.

Practice letting go: Letting go of the need to be perfect can be freeing. Remember that imperfections can give your work character and make it unique. Embrace the beauty of imperfection and let yourself take risks without worrying about what others think.

Remember, overcoming perfectionism is an ongoing journey. It takes time and practice to shift your mindset and embrace imperfection as a catalyst for growth and innovation. Be patient with yourself and celebrate every step forward, no matter how small. You've got this!

SHE MEANS BUSINESS

Let’s be honest. Because of the upcoming election, things are a little unpredictable right now on social media. So take comfort in the fact that it’s not just you. There is a LOT of competition in that world right now so the things that are normally working to attract new people to your business are just not as effective right now, and that’s okay!

Because you know what DOES work?

Consistency and messaging.

We want you to meet Jennifer, one of our new IG Power Players.

Recently she shared:

And she hit the nail on the head. It’s all about consistency and doing more of what is working.

If you need help being consistent on Instagram, you should consider becoming a Power Player. You can learn more HERE! 

MARKETING FUN FACT

The "@" symbol used in email addresses was originally chosen because it looked like an "at" sign used in technical drawings.