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FEATURED READS

In today’s age, we're bombarded with images of overnight success stories, airbrushing the struggles behind the scenes. But the truth is, every accomplishment is paved with a trail of failures.

But you know what? Failing isn't the enemy; it's a crucial teacher. Every misstep offers valuable lessons, helping you refine your approach and build resilience. Those who fear failure often stay stagnant, missing out on the growth that comes from experimentation and course correction. 

In today’s EBA blog post, Failing Forward: How Learning from Mistakes Can Propel Your Business, we’ll share 5 steps you can take to embrace failure and use it to excel in your business.

POWER MOVES

The Shiny Object Syndrome Cure

Feeling overwhelmed by the constant stream of "must-have" marketing tools and tactics? You're not alone! Shiny-object syndrome is real.

As online marketers, our brains never really turn off. So often we find ourselves working on one goal or project when inspiration strikes for something we need to try next. You can overcome shiny object syndrome by remaining focused on what is going to help you achieve your big goals and what fits into your long-term strategy.

Here at EBA, we combat the urge to do all the things with something we call “the parking lot”.

Basically, when an idea for a product or tactic to try comes up we decide if it fits in now, or if it needs to be put on the back burner (the parking lot). So how do you decide?

Here's a framework to help you determine if an exciting new marketing idea deserves a dedicated parking spot in your plan, or if it's better left parked for a future date:

1. Alignment with Your Big Goals

• Parking Spot: Does this idea directly contribute to achieving a major business goal? For example, if increasing website traffic is your top goal, and the new tactic focuses on social media engagement that drives traffic back to your site, then it's a parking spot candidate.

• Park It: If the idea seems interesting but doesn't align with your current priorities, park it. You can revisit it later when your goals or resources shift.

2. Resource Availability

• Parking Spot: Does implementing this idea require resources (time, budget, manpower) that you can realistically allocate right now?

• Park It: If taking on this new tactic would stretch you too thin, park it until you have the bandwidth to give it the attention it deserves.

3. Potential Impact vs. Effort

• Parking Spot: Will the potential return on investment (ROI) from this tactic justify the effort required to implement it? Analyze the potential impact on your key metrics.

• Park It: If the potential benefit seems small compared to the work involved, park it. Focus on strategies that offer a higher impact-to-effort ratio.

4. Long-Term Value

• Parking Spot: Does this idea have the potential to become a core part of your long-term marketing strategy, offering ongoing value?

• Park It: If it's a one-time tactic or a fad that will likely lose steam quickly, park it. Prioritize ideas with lasting strategic value.

By using this framework, you can effectively filter the constant stream of marketing ideas and ensure your focus remains on what truly matters—achieving your long-term goals with a clear, strategic plan. Remember, it's okay to have a parking lot full of intriguing ideas, just make sure you're actively driving the car that's taking you towards your destination.

WE’VE GOT TO TELL YOU ABOUT

The Powerhouse Framework

What was working in the online business world simply isn’t anymore. Our newest free guide will show you what is working, and walk you through the path to implement it in your own business. Discover the next step to take to start getting real results in your business.

MINDSET MATTERS

Is your view of money holding you back?

Have you ever dreamt of starting your own online business, but the fear of spending money keeps you stuck? You're not alone. Many entrepreneurs struggle with a limiting money mindset, one that views any expense as a drain rather than a potential investment. 

But here's the truth: a successful online business requires calculated spending.

Think of your online business as a seed. To grow into a flourishing venture, it needs the right environment. Just like a seed needs water and sunlight, your business needs strategic investments to thrive.

Here's how a negative money mindset can hold you back:

• Fear of Failure: The fear of losing money can lead to paralysis. You might hesitate to invest in essential tools, marketing campaigns or even professional development, hindering your ability to compete and grow.

• Freebie Frenzy: You chase free trials and "get rich quick" schemes, neglecting the value of quality resources and proven strategies. This scattershot approach can waste time and ultimately cost you more in the long run.

• Bargain Basement Blues: You prioritize the cheapest option over the most effective one. While frugality is admirable, cutting corners on essential tools or neglecting to invest in high-quality materials can damage your brand reputation and hinder your results.

So, how do you cultivate a growth mindset around money?

• Shift Your Focus: Instead of fearing expense, view it as an investment in your future success. A well-placed ad campaign can bring in new customers, and a valuable online course can equip you with the skills to scale your business.

• Budgeting is Your Best Friend: Create a clear financial roadmap. Allocate funds for essential business needs and track your spending. This empowers you to make informed decisions about where your money goes.

• Track Your ROI: Don't just spend blindly. Track the return on investment (ROI) for your expenses. This helps you determine which investments are truly propelling your business forward.

Here are some examples of smart spending in online businesses:

• Invest in Learning: Enroll in courses or hire a mentor to gain valuable skills and knowledge.

• Upgrade Your Tools: Invest in the right software, plugins, or website themes to streamline your operations and enhance your brand image.

• Market Strategically: Allocate funds for targeted advertising campaigns or content creation that attracts your ideal audience.

Remember, a successful online business isn't built on blind frugality. It's about making smart investments that fuel your growth and propel you towards your entrepreneurial dreams. Start by acknowledging and shifting your money mindset, then watch your business grow!

For some more insider secrets to set your online business up for massive growth, watch our free on-demand training, Firestarter. We’ll walk you through what’s working right now in online business, and give you a special offer to join our newest program, EBA Powerhouse, at the lowest price you’ll ever see. Just click the button below to have it sent your way!

SHE MEANS BUSINESS

We’d love to cheer you on!

If you’re a current or past EBA student with a story to tell, just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

Long-tail keywords are your secret weapon! While popular keywords get tons of searches, long-tail keywords (more specific searches) have higher conversion rates, meaning they're more likely to turn into sales.