Weekly newsletter brought to your inbox every Wednesday, by your friends at Elite Blog Academy®—full of valuable insider marketing tips, tricks and inspiration to help you keep pushing forward when the days get long.

POWER MOVES

Do you REALLY need to niche down?

If you’ve been in our orbit for a while, you’ve probably heard Ruth say more than a few times “If you’re talking to everyone, you’re talking to no one.” And that sentiment is just as true when building your presence on Instagram! While it might be tempting to cast a wide net, targeting everyone often results in reaching no one. This is where niching down becomes your secret weapon.   

Niching down means focusing on a specific target audience (or dream customer) with shared interests, problems or desires. Instead of trying to appeal to everyone, you concentrate on a particular group. For instance, if you offer a fitness program, instead of targeting "fitness enthusiasts," you might focus on "busy moms seeking quick workouts."   

Why is this so powerful? A niche audience is more engaged, loyal and likely to convert. When you consistently deliver content tailored to their specific needs, you position yourself as an expert in their eyes. This builds trust and authority, making it easier to sell your products or services.   

Moreover, niching down simplifies your content creation process. Instead of brainstorming countless ideas, you can focus on topics directly related to your niche. This leads to more consistent posting and higher-quality content.

Remember, niching down doesn't limit your reach; it refines it. By catering to a specific audience, you'll attract followers who are genuinely interested in what you offer, increasing your chances of turning them into customers.

If you’re ready to create Instagram content that helps you refine your messaging, easily plan content and grow your business in the process—you won’t want to miss our new program, IG Power Play. It officially launches on August 19th, but if you join our VIP list you’ll gain access 24 hours before everyone else! Just click HERE to save your spot.

FEATURED READS

The Secret to Overnight Success

There are plenty of instances in the online world where it seems like someone hit it big overnight (especially in the age of influencing). All of a sudden, they’re everywhere.

But here’s the real secret: that “overnight” success? It definitely didn’t happen overnight. 

Success is in the little things — the steps we take every single day to get just a little closer to our goals. THAT’S what creates success.

We’re sharing more about what truly brings online success in today’s post from the EBA® blog vault, The Secret To Overnight Success in Blogging.

WE’VE GOT TO TELL YOU ABOUT

Reels on Fire 5-Day Challenge

Ready to ignite your reach on Instagram, and learn the exact strategy that revived Ruth’s dead account? Join us for a week of fun live sessions, done-for-you reel prompts and real-life examples of what is working on Instagram now. It’s all happening August 19-23 and it’s FREE to join, just click HERE or the link below to register!

MINDSET MATTERS

Recharging for Fall

Summer’s carefree days can be a welcome break, but as the season winds down, you might find yourself feeling a bit sluggish. As summer comes to an end and “normal” life may be picking back up, it’s time to shake off the end-of-summer blues and prepare for a productive fall!

How can you make a smooth transition to fall?

1. First, acknowledge your feelings. It’s okay to experience a lull after a relaxed summer. Instead of beating yourself up, use this time to reflect on your accomplishments and identify areas for improvement. 

2. Next, prioritize self-care. Ensure you’re getting enough sleep, eating nutritious food and engaging in activities you enjoy. Physical activity can be a game-changer, so incorporate exercise into your routine.

3. To reenergize your business, start by setting clear goals for the fall. Break down larger objectives into smaller, manageable steps. This will provide a sense of direction and motivation. Additionally, declutter your workspace, both physical and digital. A clean environment can boost productivity and creativity.   

Remember, even when it feels impossible, it’s essential to balance work and rest. Schedule breaks throughout the day and avoid over-committing. By taking care of yourself and setting a strong foundation, you’ll be well-prepared to tackle the challenges and opportunities that come as life picks back up.

SHE MEANS BUSINESS

Last week we hosted a one-day intensive in our EBA® Powerhouse program all about Instagram. We were pumped to bring this insane value to the group and in preparation for the event we heard from some of our members who were already seeing great traction on the platform, which only got us more excited for the impact the strategies we are teaching can have!

These are students who started posting regularly on Instagram earlier this year. They trusted the process, they committed to giving it a real shot to see what it could do for their business, and it is paying off big time.

If you are wondering if Instagram is worth the time or even where your focus should be for the remainder of the year, we want to introduce you to a couple of Powerhouse students who were in your shoes earlier this year. 

Amy Weichel of Faithful Parenting shared:

“I have gained over 2,500 followers. I added over 200 new email subscribers. My engagement also greatly increased (early February it was around 100-200, now it's currently at 20,000), especially when I started posting reels daily.” 

Amazing, right?

And then there’s Crystal Murdock who shared:

“I started posting daily reels on March 18, 2024.  I went from approximately 100 followers to now 12.2K.  I use many chat, therefore, I have added 160 new email subscribers.  My most popular reel has 1 million plays, with 21,138 likes, 418 comments, 9,713 saves, 7,229 shares, 2,215 followers.  It's unbelievable. Another one has 726,425 plays, 15,439 likes, 3,456 saves, 841 shares. and 489 followers, with 7,142 follows.  Now the rest are not that good, but I am amazed everyday at the number of plays.  It's hard to know what will resonate, even after analyzing.  I think people are attracted because I'm CRAZY, goofy, and a little bit fun.  I am teaching a skill (Sewing) and have found that my peeps are most interested in my quilting.”

And while this traction IS exciting, both of these ladies have something even more exciting and even more important in common. Did you notice that the stat that BOTH of them reported on and were giddy for—email subscribers?

And that is because they are focused on the bigger picture. They are using this platform strategically to grow their business and we can’t wait to see others do the same when we release our new program IG Power Play later this month.  

If you’d like to sample what Power Play has to offer, we invite you to join our free Reels on Fire challenge! From August 19-23, Ruth is going to break down her newest Instagram strategy, the GRIT formula, and show you exactly how to implement it on Instagram for your own business. Not only that but we’re even giving you the exact content to post each day that week, as well as insider tips & tricks to take your reels to the next level. It’s free to join, just click HERE or the button below!

MARKETING FUN FACT

Emoji power: Emojis can increase engagement by up to 25%. So, don't be afraid to get expressive in your content!