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FEATURED READS

5 simple steps to amazing content

Want the secret to creating amazing content? The key to writing a killer blog post, or creating a killer video or podcast episode, one that will keep them coming back for more, is crystal clear FOCUS!

It should come as no secret that online marketing involves A LOT of writing and content creation. Even podcasting or vlogging requires the ability to put together a clear sequence of thoughts in order to make a point that connects with your audience.

And that can be a little intimidating and at times just downright FRUSTRATING.

But the reality is that it doesn’t matter what your topic or target audience, the key to writing a killer blog post, or creating a killer video or podcast episode, one that will resonate with your readers, get them interested, and keep them coming back for more, is crystal clear FOCUS™ on a single central idea. 

So what is FOCUS? Today’s EBA Blog post from the vault will walk you through the essential steps!

POWER MOVES

Maximize your impact with this content hack

In the constantly changing world of content creation, being efficient and able to scale up is key. That's where cascading content comes in. It's all about taking one piece of content and spinning it into multiple formats—allowing you to put in the heavy work once and use that same information to reach your target audience in all the places they hang out online.

This strategy is a game-changer for online businesses, especially solopreneurs who may have more limited time to do all the things. Cascading content will help you to:

Maximize Your Reach

By spreading your content through different channels like social media, blogs, videos and podcasts, you can connect with a bigger crowd. This versatile strategy ensures your message hits home across various platforms, pulling in a wider audience and boosting your brand's visibility.

Boost Your Engagement

Repurposing content lets you tweak your message to fit each platform perfectly. Whether you're sharing a catchy infographic on social media or diving deep in a blog post, tailoring to what your audience loves boosts engagement and sparks real conversations. It’s all about creating those meaningful connections with your audience.

Maximize Your Time and Resources

Cascading content is totally changing the game in content creation! It's all about smartly using what you've already got to create new stuff, which saves a ton of time and resources. This approach means you're always putting out awesome content, making sure you keep giving your audience what they need without cutting corners on quality.

Incorporating cascading content into your content marketing plan can seriously up your game. It's a great way to keep your content feeling new, widen your reach and truly make an impact. 

WE’VE GOT TO TELL YOU ABOUT

Tomorrow’s free live training

Join us with special guest Susie Moore for a free live workshop tomorrow, March 7th, at 1pm EST. It’s called Overnight Rockstar, and if you’re struggling with growing your following it is one you don’t want to miss! 

Free business kickstart

If you’re ready to start an online business but have no idea what you want your business to actually focus on, our newest guide will take you step-by-step from brainstorm to proven business idea—all within the hour!

MINDSET MATTERS

Embracing the “Get to” mentality

How often do you look at your long to-do list for the day and think, oh I have to write those emails, I have to post on Instragram. The “I have to” mindset is making your to-do list feel even longer.

Shifting from "I have to" to "I get to" is the secret to transforming mundane duties into exciting opportunities. This simple yet profound mindset shift has the power to make tasks more enjoyable and rewarding, ultimately improving how you view your day. Here are some actionable steps to implement this empowering change in your daily routine:

1. MINDFUL REFLECTION

   Take a moment to reflect on the tasks at hand and identify the underlying benefits or positive aspects associated with them. Recognizing the opportunities within each duty can lay the groundwork for a shift in perspective.

2. CULTIVATE GRATITUDE

   Practice gratitude by acknowledging the privileges in the tasks you undertake. By reframing responsibilities as opportunities, you can foster a sense of appreciation for the experiences and growth they offer.

3. LANGUAGE ADJUSTMENT

   Consciously replace "have to" with "get to" in your internal and external dialogue. Adopting this linguistic shift can significantly influence your mindset and perception of tasks, reinforcing the idea that these activities are choices rather than obligations.

4. CELEBRATE WINS

   Acknowledge and celebrate the accomplishments and lessons gained from the tasks you "get to" engage in. Embracing a positive outlook can further solidify the notion of opportunities within responsibilities.

By incorporating these steps, you can infuse your daily routine with a newfound sense of purpose and fulfillment, ultimately redefining the way you approach tasks and ending in a more positive and rewarding experience.

SHE MEANS BUSINESS

We’d love to feature YOU! 

If you’re a current or past EBA student with a story to tell, just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

Did you know that the first digital marketer was Guglielmo Marconi, who invented the radio? This isn't just a fun fact; it's a reminder of how far we've come in reaching audiences. From radio waves to digital waves, the core of marketing—connecting with people—remains unchanged.