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FEATURED READS

Are you struggling to create Instagram content that captures the attention of your audience and converts them into loyal customers? Today we are sharing how to create captivating Instagram posts that will take your business to the next level—from crafting the perfect caption to utilizing hashtags effectively,.

Not only that but we’ll also introduce you to the winning formula our founder, Ruth Soukup, developed that revived her dead Instagram account (and brought in over 30,000 new email subscribers so far this year!). It’s all in today’s EBA blog post, Brainstorm Brilliant Content.

POWER MOVES

Building trust in the online age

In today's online landscape, trust is more valuable than ever. With countless websites and brands vying for our attention, skepticism easily takes over. So, how do you convince someone in the digital realm to believe in you and your brand?

Building trust online is a marathon, not a sprint. It requires consistent effort and transparency. Here are some actionable steps to solidify your brand's trustworthiness:

1. Be transparent: Consumers crave authenticity. Showcase the real people behind your brand. Share your company story, values and even challenges you've overcome. This humanizes your brand and fosters a connection.

2. Become a credibility powerhouse: Establish yourself as an authority in your field. Publish informative blog posts, create informative short-form video, or interview with related podcasts. Demonstrate your expertise and willingness to share valuable knowledge.

3. Testimonials and reviews are gold: Positive feedback from satisfied customers is social proof that validates your brand's claims. Actively encourage customer reviews and testimonials, and showcase them prominently on your website.

4. Be responsive and available: Silence speaks volumes, and in the online world, it can scream indifference. Respond promptly to customer inquiries and comments, both positive and negative. Show that you value their feedback and are committed to addressing their concerns.

5. Be human, be real: Social media isn't just a megaphone for marketing messages. Use it to engage with your audience, share relatable content and inject a touch of personality into your brand. People connect with people, so don't be afraid to show your human side.

Building trust online takes time and dedication, but the rewards are immeasurable. By following these steps, you can foster a loyal community of online supporters who believe in your brand and become your biggest advocates.

WE’VE GOT TO TELL YOU ABOUT

Follow us on Instagram!

If you’re looking for Instagram and business strategy, you’ll want to follow Ruth’s business-focused Instagram. It’s for serious online business owners, content creators and digital markets who want to go beyond the basics—and the content is SO good!

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MINDSET MATTERS

Finding boundaries when you work from anywhere

One of the perks of being an online entrepreneur is the opportunity to work from anywhere, but the freedom to work remotely can be a double-edged sword. While it offers flexibility, the constant accessibility can blur the lines between work and personal life. 

Here's how to maintain healthy boundaries when your office is anywhere:

Create a dedicated workspace: Even in a small apartment, designate an area solely for work. This helps your brain transition into "work mode" when you enter the space, and "off duty" mode when you leave.

Stick to a schedule: Set clear work hours and stick to them. This includes breaks for lunch and personal time. Resist the urge to check emails after hours or first thing in the morning.

Power down: When your workday ends, log off completely. Turn off work notifications on your phone and close your laptop. This signals to your brain and those around you that you're off the clock.

Communicate expectations: Inform colleagues and clients of your work hours. Explain when you're available for communication and when you're not. This sets clear expectations and prevents unnecessary disruptions during your personal time.

Prioritize disconnection: Schedule time for activities that disconnect you completely from work. This could be exercise, spending time with loved ones or pursuing a hobby.

By establishing boundaries, you can enjoy the flexibility of remote work while maintaining a healthy work-life balance, reducing stress and preventing burnout. Remember, a disconnected you is a more productive and well-rested you.

SHE MEANS BUSINESS

We’d love to cheer you on!

If you’re a current or past EBA student with a story to tell, just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

86% of social media users prefer user-generated content to influencer marketing—so keep your posts fresh and authentic!