Weekly newsletter brought to your inbox every Wednesday, by your friends at Elite Blog Academy®—full of valuable insider marketing tips, tricks and inspiration to help you keep pushing forward when the days get long.

POWER MOVES

Decode Your Instagram Success

Want to know if your Instagram content is actually working? Dive deep into your analytics! Numbers don't lie, and they can be your secret weapon for growth. Let's break down the key metrics you should be paying attention to.

ENGAGEMENT IS KING

Likes, comments and shares: These are the classic measures of engagement. They show how much your audience connects with your content.

Reach: This tells you how many unique accounts saw your post. A high reach means your content is spreading beyond your followers.

Impressions: This is the total number of times your post was seen. While it's important, focus more on reach and engagement.

Saves: When people save your post, it's a strong indicator that they found it valuable.

UNDERSTAND YOUR AUDIENCE

Follower growth: Are you gaining or losing followers? This is a big picture metric.

Follower demographics: Who is following you? Age, gender and location will show if you are attracting your dream customer you are targeting your content to.

Story reach and impressions: If you're using Stories, pay attention to these metrics to see how many people are tuning in.

TRACK CONVERSIONS

Website clicks: If you're driving traffic to your website, track click-through rates to see how effective your links are.

Email opt-ins: If you're collecting emails, monitor how many people are taking this action.

TIPS FOR SUCCESS

• Consistency is key! Regularly check your analytics to track progress and identify trends—we recommend tracking weekly and monthly.

• Experiment and adapt. Try different content formats, posting times and visuals to see what resonates best. See what works and do more of that!

• Set goals. Define what success looks like for you and track your progress towards those goals.

• Remember, analytics are a tool, not a crystal ball. Use them to inform your strategy, but don't get too caught up in the numbers. Focus on creating content that your audience loves, and the results will follow.

Do your Instagram Reels need a refresh (or a strategy to help them convert!)? Our Reels on Fire 5-day Challenge is for you! From August 19-23, Ruth is going to break down her newest Instagram strategy, the GRIT formula, and show you exactly how to implement it on Instagram for your own business. Not only that but we’re even giving you the exact content to post each day that week, as well as insider tips & tricks to take your reels to the next level. It’s free to join, just click HERE or the button below!

FEATURED READS

Affiliate Marketing 101

If you’ve been around for a while you should already know our favorite way to make money in online businesses is by selling your own products. But a close second is affiliate marketing. It’s a great way to recommend related products and services that align with your target audiences interests—serving them with some great recommendations while making some money in return. 

So how do you do this? Today we’re sharing a post from the EBA® vault—Affiliate Marketing 101. We’ll cover what you need to know right now about affiliate marketing, and share some great tips on how to become an amazing affiliate yourself.

WE’VE GOT TO TELL YOU ABOUT

IG Power Play opens soon!

If you’re a content creator or online business owner trying to get more traction on Instagram, IG Power Play will be a game changer for you! We’re saving you hours of time each week by giving you a ready-made strategic posting schedule, complete with hooks, captions and filming ideas! Doors open August 26th but click HERE to get added to our VIP list for all the details (and early access!).

Reels on Fire 5-Day Challenge

Ready to ignite your reach on Instagram, and learn the exact strategy that revived Ruth’s dead account? Join us for a week of fun live sessions, done-for-you reel prompts and real-life examples of what is working on Instagram now. It’s all happening August 19-23 and it’s FREE to join, just click HERE or the link below to register!

MINDSET MATTERS

Putting on your blinders to the trolls & haters

The digital age has brought unprecedented connection, but it has also introduced a darker side: online negativity. Trolls and haters can infiltrate social media platforms, forums and even comment sections, spewing toxic comments that can significantly impact mental well-being.

It's crucial to recognize that these individuals often seek attention and thrive on negative reactions. Engaging with them can escalate the situation and amplify their impact. Instead, focus on protecting your mental health.

Here are some tips:

• Ignore and Block: This is often the most effective approach. By ignoring their comments and blocking the users, you deprive them of the attention they crave.

• Set Boundaries: Establish clear boundaries for your online interactions. Limit the time spent on platforms that tend to attract negativity.

• Build a Supportive Community: Surround yourself with positive and uplifting people, both online and offline.

• Self-Care: Prioritize self-care activities like exercise, meditation, and spending time in nature. These practices can help reduce stress and improve overall well-being.

• Seek Professional Help: If the impact of online negativity is overwhelming, consider seeking support from a mental health professional.

Remember, you have the power to control your online experience. By implementing these strategies, you can protect your mental health and create a more positive online environment for yourself and others.

SHE MEANS BUSINESS

We’d love to cheer you on!

If you’re a current or past EBA student with a story to tell, just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

Hashtag history: The humble hashtag was originally created as a way to group together earthquake tweets! Now, it's the backbone of social media discovery.