Can you tell a [great] story in under 60 seconds?

In today’s edition of EmpowHER Business

Weekly newsletter brought to your inbox every Wednesday, by your friends at Elite Blog Academy®—full of valuable insider marketing tips, tricks and inspiration to help you keep pushing forward when the days get long.

Our time is a precious, finite resource. Unlike money, we can't earn more hours in a day. Spending time wisely is crucial, especially in running your online business. It allows you to prioritize what matters most, achieve your goals and avoid the regret of wasted moments.  

Whether you’re just starting your business journey or you already have a team behind you, time tracking is vital to understanding exactly what you spend a majority of your day on. The old saying really is true: time is money. 

In today’s blog post, How to Make Your Time Work For You, we’re giving you four questions to ask that will help you understand how you’re spending your time and how to make your time work for you:

POWER MOVES

Captivate Your Audience in Seconds

In the fast-paced world of social media, where attention spans are shorter than ever, grabbing and holding your audience's attention is crucial. And this is why we LOVE Instagram Reels! When done well they can be a powerful tool for crafting short, captivating stories that can turn viewers into loyal followers (and even customers).

But how do you weave compelling narratives into 6-to-60 second snippets? 

Here's your quick guide to mastering the art of storytelling with Instagram Reels:

1. Find Your Hook: Just like any good story, your Reel needs a strong opening to hook viewers from the first second. Use attention-grabbing visuals, a jarring statement or a funny moment to pull them in.

2. Craft a Cohesive Narrative: Even within a short timeframe, your Reel should have a clear beginning, middle, and end. Think about the message you want to convey and structure your clips accordingly. Use transitions, text overlays and music to create a smooth flow.

3. Show, Don't Tell: The beauty of Reels lies in its visual storytelling potential. Instead of lengthy explanations, rely on captivating visuals, demonstrations and creative editing to tell your story.

4. Spark an Emotion: Whether it's laughter, excitement, curiosity or inspiration, aim to evoke an emotional response in your viewers. Emotional connection is key to building engagement and keeping them glued to your Reel.

5. Include a Call to Action: Don't leave your viewers hanging! End your Reel with a clear call to action, whether it's encouraging them to follow your account, opt-in for your lead magnet or participate in a challenge.

Bonus Tip: Embrace Trends! Keep an eye on trending audio, challenges and effects trending on Reels. Participating in these trends can boost your discoverability and engagement.

By incorporating these storytelling tips, you can transform your Instagram Reels from fleeting moments to powerful narratives that resonate with your audience, build brand loyalty and ultimately drive results. 

What do you struggle most with when it comes to your Reels? Reply and let us know!

WE’VE GOT TO TELL YOU ABOUT

The EBA® Secret Vault is closing soon

Time is running out to claim the EBA® Secret Vault Bundle. The bundle gives you access to all of your past EBA favorites, including Product Launch Playbook Academy and Elite Blog Academy and so much more.

For just $297, you can gain access to more than $13,000 in resources for starting and growing your online business. (That’s 98% off!) It's a HUGE deal, but the exclusive bundle is only available for a few more days. Claim your bundle HERE or by clicking the button below.

MINDSET MATTERS

It’s time to put yourself out there

Do you dream of growing your online business but the thought of being its face online freezes you? 

You're not alone! Many entrepreneurs grapple with this fear. Here's the secret: your audience craves connection. By putting yourself out there, you build trust and relatability, the cornerstones of a thriving online business. So how do you do this?

Start small! Share short video introductions or behind-the-scenes glimpses on your Instagram story. Focus on the value you provide, not perfection. Your audience wants to see the real you, not a meticulously curated persona.

Remember, people connect with stories. Share your journey, the challenges you've overcome, and the lessons you've learned. This vulnerability builds a bond with your audience and positions you as an expert they can trust.

And to keep yourself motivated along the way, celebrate small wins! Every comment, message or interaction is a sign you're connecting. With each step, you'll gain confidence and overcome your fear. Remember, the most successful online entrepreneurs are those who dared to be themselves. So take a deep breath, step into the spotlight, and watch your business flourish.

SHE MEANS BUSINESS

This week we want to share a major win from Wendy Gunn of Your Home for God.

Wendy recently shared this in our Facebook group: 

And we know that many of you may be looking at this post with a mix of emotions that look like this: you are happy for a fellow entrepreneur doing what she set out to do and see success with it, you are a little jealous that you are not quite there in your business and maybe you are even finding it a little unrelatable at this point because you can’t imagine selling anything you currently have to offer for $6500 let alone to just one person.

But that is EXACTLY why we wanted to shout out Wendy this week.

Because a couple of years ago… that is exactly where Wendy was. Wendy has been an amazing member of our programs for a few years now so we have had the privilege of being a part of Wendy’s journey through many stages. And one of those stages was resistance to selling and charging what her products were really worth.

And yes, a part of this resistance was likely in part due to being in the faith niche, but it was also a lot of imposter syndrome and limiting belief.

And those are traits we see at some point in just about every single one of our members’ journeys. The struggle is not unique, but what we love seeing is our students absolutely clobber those mindsets holding them back and shoot far past what they once thought was impossible and move on to setting even bigger goals.

Sometimes you just need that voice in your ear pointing out when you are getting in your own way, a community of like-minded individuals reminding you that you aren’t alone and your own personal cheering squad when you have wins like Wendy’s. 

Because if you have a strong “why”, grit, a coach and a clear path to follow, this story will become relatable because you will likely have one just like it.

If you are currently working on building up your online business and dream of the day that you are where Wendy is—offering a $6500 service to a customer she is SO excited to work with—we want to invite you to join us in Powerhouse where we will walk you through all of the necessary steps in your strategy to get you there as we have done for 15,000 others. You can get started today HERE!

Or if you want to learn more (and receive a one-time discounted offer!) you can sign up for our free on-demand training HERE

MARKETING FUN FACT

Instagram reigns supreme for engagement. While Facebook boasts the most users, Instagram reigns supreme in engagement. Over 60% of users log in daily, making it a hotbed of interaction.

Reply

or to participate.