Weekly newsletter brought to your inbox every Wednesday, by your friends at Elite Blog Academy®—full of valuable insider marketing tips, tricks and inspiration to help you keep pushing forward when the days get long.

POWER MOVES

The Instagram Algorithm: Love or hate?

We all know the feeling. You post a captivating piece of content, filled with heart and soul, only to watch it disappear into the abyss of the Instagram algorithm. It's a frustrating reality for many online business owners. And while it’s not always easy to crack the Instagram code, there are proven strategies to help you rise above the noise and connect with your target audience!

1. Quality Content is King

While the algorithm may change, one thing remains constant: quality content. Focus on creating posts that resonate with your audience. 

This means:

• Understanding Your Audience: Know their interests, pain points, and aspirations.

• Visual Appeal: Ensure you’re posting high-quality images and videos.

• Engaging Captions: Write captions that are informative, entertaining and encourage interaction.

2. Consistency is Key

The Instagram algorithm rewards consistent posting! This doesn’t mean you have to post daily (although we recommend it), develop a posting schedule that works for you and stick to it. This shows the algorithm that your account is active and engaging.

3. Leverage Instagram Stories

Stories are a great way to connect with your audience on a more personal level. Use them to share behind-the-scenes content, polls and questions. 

4. Engage with Your Community

The algorithm also favors accounts that have high engagement. Respond to comments, direct messages and participate in relevant conversations.

5. Utilize Relevant Hashtags

Hashtags are a powerful tool for discoverability! These aren’t the clever and “cutesy” hashtags you may be used to—they’re specific terms related to your niche or content that help show Instagram what your content is about. Research and use relevant hashtags that your target audience is searching for. 

6. Collaborate with Other Accounts

Partnering with other accounts in your niche can help you reach a wider audience. Consider doing shoutouts, joint giveaways or collaborative content.

7. Experiment and Analyze

This may be the most important strategy! Don't be afraid to try new things. Experiment with different types of content, posting times and hashtags. Track your performance using Instagram Insights to see what works best for your account—and do more of that!

Remember, the algorithm isn't your enemy. It's a tool that can help you reach your target audience. By focusing on creating high-quality content, engaging with your community and staying consistent, you can overcome the algorithm and grow your online business.

Do you struggle with Instagram or lack of strategy that works for your business? You don’t want to miss our new program—IG Power Play! We’re saving you hours of time each week by giving you a ready-made strategic posting schedule, complete with hooks, captions and filming ideas! (PLUS a free gift bundle like none we’ve ever offered before, worth over $1600, that will practically make you an IG expert!) 

Doors are open this week only and close Friday at midnight, just click the button below to learn more or secure your spot as an Early Adopter today.

FEATURED READS

How learning from mistakes can propel your business

In today’s age, we're bombarded with images of overnight success stories, airbrushing the struggles behind the scenes. But the truth is, every accomplishment is paved with a trail of failures.

But you know what? Failing isn't the enemy; it's a crucial teacher. Every misstep offers valuable lessons, helping you refine your approach and build resilience. Those who fear failure often stay stagnant, missing out on the growth that comes from experimentation and course correction. 

In today’s EBA blog post, Failing Forward: How Learning from Mistakes Can Propel Your Business, we’ll share 5 steps you can take to embrace failure and use it to excel in your business.

WE’VE GOT TO TELL YOU ABOUT

Join IG Power Play and get this $1635 gift FOR FREE

After months of preparation, IG Power Play is finally here!

Inside IG Power Play you get:

• Weekly Reels Content Plan complete with done-for-you hooks, captions and a filming checklist

• Monthly Instagram coaching call with Ruth

• Content Organizer Spreadsheet for content planning and tracking

• Printable resources for planning & editing your reels each week

BUT THAT’S NOT ALL!

To celebrate, we are giving Early Adopters an AMAZING FREE GIFT (worth over $1600!) absolutely FREE just for saying yes to IG Power Play—The Power Moves Bundle!

Here’s a detailed outline of everything that’s included: 

• Power Moves Instagram Intensive ($997 value)

• Instant Confidence Kit ($297 value)

• IG Quick Start Guide ($47 value)

• Reel Filming Cheat Sheet ($97 value)

• Reel Cover Canva Templates ($197 value)

The value of these individual resources combined is well over $1600, but this week they’re yours for free when you say yes IG Power Play! 

You can now enroll in IG Power Play and get our Power Moves Bundle for FREE by clicking the button below: 

MINDSET MATTERS

Overcoming resistance in online business

The online marketing world is constantly evolving with new technologies, platforms and consumer behaviors. Resistance to change is a common pitfall for many businesses and can be a significant barrier to success.

So, why is resistance so dangerous? When you resist change, you're essentially choosing to remain stagnant in a world that's always moving forward. 

This can lead to missed opportunities, decreased relevance and a competitive disadvantage.  Consider the businesses that clung to traditional marketing methods when the internet revolutionized the industry—they were left behind while others thrived! 

If you struggle with embracing the “new”, we have some simple strategies you can put into place to keep yourself moving forward.

5 simple steps to overcoming resistance:

1. Cultivate curiosity: The first step to overcoming resistance is to cultivate a curious mindset. Be open to new ideas, technologies and trends. Stay informed about industry developments and be willing to explore new possibilities.

2. Embrace experimentation: Don't be afraid to try new things. Experiment with different marketing strategies, platforms and content formats. Failure is a natural part of the learning process, so don't let it deter you!

3. Learn from the past: Analyze your past marketing efforts. What worked? What didn't? Use this information to inform your future strategies and identify areas for improvement.

4. Build a growth mindset: A growth mindset is essential for adapting to change. Instead of viewing challenges as obstacles, see them as opportunities for growth and learning. Believe in your ability to learn and adapt.

5. Surround yourself with positive influences: Seek out mentors, colleagues and communities that support your growth and development! Surround yourself with people who encourage you to step outside of your comfort zone and embrace change.

Change is an opportunity for growth and innovation and by overcoming resistance and embracing change, you’re setting your business up for long-term success!

SHE MEANS BUSINESS

Last week we hosted the Reels on Fire Challenge. Since going all in on Instagram this year, we understand the struggles of using the platform to grow your business. The fear of putting yourself out there, not knowing what to post or if what you’re posting is resonating with the right people, and feeling like committing to Instagram Reels means committing to another full-time job. 

And, honestly, that is exactly why we held this challenge. 

Ruth cracked the Instagram code this year, and while it is a lot of work, the strategies she has developed take the guesswork out of the process and are proven to deliver results. (She’s not only grown her own Instagram account from 59k to now over 200k follows but she’s also added 80k subscribers to her email list and 10xed her sales!) The Reels on Fire challenge was our way of teaching you her proven posting strategy—the GRIT Formula—and ultimately allowing you to prove to yourself that you can do this.

And, friend, it was so much fun! Every day we heard so many wins and breakthroughs from participants, some who have been using Instagram for their businesses for YEARS. 

Wins like:

AMAZING, right?!

And while the challenge is over, if you’re looking to make massive strides in your own Instagram strategy—it’s not too late! 

Doors are currently open to IG Power Play, our newest monthly program that teaches you the same Instagram strategies and also gives you weekly done-for-you reel prompts so you never have to wonder what to post again. PLUS if you join during our special Early Adopter enrollment period, we’re giving you over $1600 in amazing gifts ABSOLUTELY FREE. 

To learn more or grab your spot, click HERE or the button below.

MARKETING FUN FACT

The term “going viral” is thought to have been coined in the 1980s by marketing managers who wanted to rely on customers to spread information about a product. The term comes from viral marketing, which started before social media when advertising agencies tried to create word-of-mouth or whisper campaigns.