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POWER MOVES

Turn your goals into achievements with this formula

The world of online marketing is an exciting place! There’s always some shiny new trend or tactic just waiting to be explored, and connecting with a huge audience has never been easier. But, let’s be real for a second: amidst all this excitement, it can feel pretty overwhelming, and we might end up spinning our wheels without getting anywhere. 

With competition so fierce and trends shifting seemingly by the day, setting clear goals is a must. But here’s the kicker—just saying what you want isn’t going to cut it. You’ve got to break those goals down into actionable steps that actually make sense and guide you on your journey. Do this and your future self will thank you!

So, how do you turn those big dreams into reality? 

Today we are sharing our own tried-and-true method, Ruth’s Goal Crushing Formula:

1. Claim Your Target: First things first, you need to know exactly what you want to achieve. Is it more website traffic, higher sales, or maybe a loyal fan base? The more specific you are, the easier it’ll be to track your progress.

2. Refine Your Objective: Now that you’ve got your target, let’s make it a bit sharper. Instead of saying, “I just want more traffic,” try, “I want to boost my website traffic by 20% in the next three months.” That gives you something solid to aim for!

3. Understand Your Motivation: Why does this goal matter so much to you? Identifying your underlying motivation will keep you on track, especially when things get tough. Whether it’s for personal satisfaction, financial gain or making a difference, having a strong reason will keep the fire burning!

4. Step It Out: Break that big goal down into bite-sized, manageable steps. It’ll make the whole thing feel less overwhelming. For instance, if your goal is to increase traffic, your steps might include optimizing content for SEO, building backlinks, and promoting on social media.

5. Handle Obstacles: Let’s be real—roadblocks are gonna happen. So, anticipate them and think ahead about how you’ll tackle them. Whether it’s tech issues, unexpected competition or limited resources, being prepared can save you a lot of headaches.

6. Implement Your Plan: Now it’s time to roll up your sleeves and get to work! Consistency is key here. Make sure you dedicate time every day to push towards your goal. If you start to lose steam, remember your “why” and the benefits of reaching that target.

And don’t forget to Treat Yourself! Celebrate your progress, no matter how small. Whether it’s a little reward for hitting a milestone or a bigger celebration when you reach your final goal, acknowledging your achievements can seriously boost your morale.

And if you’d love a visual to break this down, grab our Goal Crushing worksheet HERE. This is a resource typically only available to our EBA® Powerhouse members, but it’s our gift to you today!

By following this goal-crushing formula, you’ll be on your way to achieving your online marketing dreams. Remember, success isn’t instant. It takes dedication, perseverance and a solid plan. So, start today, claim your target, and get ready to see those dreams come to life!

FEATURED READS

The key to maximizing your email list

If you’ve been with us for a while, you might have heard this before, but for content creators, authors and online business owners, your email list is one of your most valuable assets.

The secret to maximizing your email list isn’t just about racking up subscribers; it’s about transforming them into passionate fans and, ultimately, loyal customers.

People join your email list for various reasons, but they stick around for one main thing: they appreciate you and the content you provide. That’s why nurturing your email list is crucial. Your aim should go beyond simply having an email list; it should focus on building a community of engaged subscribers who know, trust and genuinely like you.

So how exactly do you make that happen? Click HERE for 7 ways to nurture your list and build an engaged loyal following.

WE’VE GOT TO TELL YOU ABOUT

Snag our new Go Viral Get Sales Formula

Ruth is sharing her Instagram strategy that revived her dead Instagram account, got her 150K followers AND 10X’d her sales! It’s all in The Go Viral Get Sales Formula—it's PURE GOLD and it's yours for just $14!

Follow us on Instagram

If you’re looking for high-level online marketing and business strategy, you’ll want to follow Ruth’s high-level business Instagram account. It’s for serious online business owners, content creators and digital markets who want to go beyond the basics—and the content is already SO good!

MINDSET MATTERS

Overcoming the fear of charging your worth

One of the biggest challenges new online business coaches face is figuring out the right price for their services. We see this struggle all the time with our EBA® Powerhouse members—they often undercharge because they don’t recognize their worth! But this self-doubt can hold you back from getting the compensation you truly deserve.

It’s important to realize that your coaching services bring a ton of value to your customers. You’re giving them the tools, knowledge and support they need to reach their goals and make real progress in their lives or businesses. By undervaluing your expertise, you’re basically denying yourself the financial rewards you’ve worked hard for.

Here are some pricing strategies to help you set a fair and confident rate:

• Value-Based Pricing: Think about the tangible and intangible benefits your customers will get from your coaching or products. How will your guidance improve their lives or businesses? The more value you can show, the more justified your pricing will be.

• Competitive Research: Check out what other coaches in your niche are charging. This can give you a benchmark for comparison. But don’t let the competition dictate your pricing. If you offer something unique, you might be able to charge a premium.

• Tiered Pricing: Offer different pricing tiers for various levels of service. This can make your offers more accessible to a wider range of customers while still letting you charge more for your most comprehensive packages.

• Payment Plans: Think about offering payment plans to make your services more affordable for customers who might have budget constraints.

Remember, your self-worth isn’t defined by your pricing. It’s all about recognizing the value you bring and believing in your ability to deliver results. 

If you’re dealing with self-doubt, here are some tips to help you push through and step out with confidence:

• Focus on Your Successes: Celebrate your achievements and the positive impact you’ve had on your audience. This will boost your confidence and remind you of your worth.

• Seek Feedback: Ask your customers for feedback on your coaching services. Positive testimonials can help you see the value you provide from their perspective.

• Join a Community: Connect with other online entrepreneurs who can offer support, encouragement and advice. Being part of a community can really help you build confidence and overcome self-doubt.

By understanding your value, using smart pricing strategies and pushing past self-doubt, you can confidently charge the rates you deserve and build a successful online coaching business. Remember, your worth isn’t just about the price you charge; it’s about the impact you make on your customers’ lives.

SHE MEANS BUSINESS

This week we want to give you all an update on EBA Powerhouse member, Marisa Gebert.

If you have been in our orbit for a few months, you likely have “met” her before. But for those of you who are not familiar with her story, Marisa's mission is truly unique—she's committed to empowering parents and teachers to impart the teachings of Catholicism to children through art.

Marisa is a perfect example of someone who understands the power of niching down and connecting with a specific audience. When she initially began her entrepreneurial journey within our coaching program, Marisa envisioned teaching children about Jesus through a blend of books and art. Her website was gorgeous, and her content was top-notch, but Marisa recognized an untapped audience that she could serve even more effectively.

Taking the plunge, Marisa niched down even more specifically to parents, homeschool moms and teachers interested in teaching Catholicism through art. The result? Marisa's offerings resonate deeply with her audience—evident in the overwhelming success of her recent flash sale featuring her Advent Art Project Bundle. She not only met but exceeded her sales goals, validating her hunch about the direction she should take her business.

But now, having this validation and a loyal audience, she knew it was finally time to create something she has always wanted to do—a membership.

And she just did exactly that. 

Earlier this month she launched her art club to her email list. Her goal was to bring in 100 members. She well exceeded that goal of 100 members bringing on 151 founding members and $14,000 in revenue her very first time launching this membership which is INCREDIBLE and absolutely deserves a shout out.

Marisa is such a good example of how having a strategy in your business and doing the right things in the right order can help you 10x your business. 

MARKETING FUN FACT

Did you know that 47% of users expect a webpage to load in 2 seconds or less? Make sure to optimize your site for speed to keep your visitors engaged!