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POWER MOVES

Growing Online With the “Rule of 7”

Growing a business isn't just about nailing your brand messaging and figuring out who your Dream Customer is. It's about fine-tuning those elements and making sure your message gets out there consistently across different platforms. That's where the "Rule of 7" comes in—this marketing idea suggests that people need to see your message at least seven times before they take action. 

The Rule of 7 is key for making your brand stick in people's minds. Especially in today's fast-paced digital world, where attention spans are short and competition is tough, keeping your brand message consistent is a must. This principle is just as important in online marketing as it is in traditional methods, if not more.

So, why is the Rule of 7 important?

Brand Recognition: Seeing your brand repeatedly makes it more familiar and memorable.

Trust Building: Consistent messaging builds trust and credibility with potential customers.

Persuasion: Multiple touchpoints strengthen your message, influencing buying decisions.

Customer Retention: Connecting with customers multiple times builds a stronger relationship with them and your brand.

To use the Rule of 7 effectively in today's online marketing, try these strategies:

• Diversify Your Channels: Mix it up with platforms like social media, email, content marketing and paid ads to reach your audience from all angles. This helps your message get to them wherever they hang out most.

• Create Consistent Messaging: Keep your brand message uniform across all platforms. Consistency reinforces your brand identity and makes your message stick.

• Personalize Your Approach: Customize your messages to fit what your target audience needs and likes. Personalized content is more engaging and helps you connect better with your audience.

• Track and Analyze: Use analytics tools to see how your marketing campaigns are doing. Keep an eye on the data to see what works and tweak your strategy accordingly.

Understanding and using the Rule of 7 can really enhance your marketing efforts, leading to greater engagement and improved results. 

FEATURED READS

5 Simple Steps to Amazing Content

Want the secret to creating amazing content? The key to writing a killer blog post, or creating a killer video or podcast episode, one that will keep them coming back for more, is crystal clear FOCUS!

It should come as no secret that online marketing involves A LOT of writing and content creation. Even podcasting or vlogging requires the ability to put together a clear sequence of thoughts in order to make a point that connects with your audience.

And that can be a little intimidating and at times just downright FRUSTRATING.

But the reality is, no matter your topic or target audience, the key to writing a killer blog post, or creating a killer video or podcast episode, one that will resonate with your readers, get them interested, and keep them coming back for more, is crystal clear FOCUS™ on a single central idea. 

So what us FOCUS? Today’s EBA Blog post from the vault will walk you through the essential steps!

WE’VE GOT TO TELL YOU ABOUT

Free Book, Just Pay Shipping!

Ever wondered what it takes to create and grow a successful online business? Your step-by-step guide is here! While supplies last, you can grab Ruth’s bestselling book How to Blog for Profit for FREE (just pay shipping!).

MINDSET MATTERS

Why Your Network Matters More Than You Think

John C. Maxwell, a well-known leadership expert, often talks about the importance of being around people who can boost your potential. One of his standout quotes, "Who do you know that I should know?" highlights the power of networking and forming strategic relationships.

Think about it: the people you surround yourself with can seriously shape your future. By actively reaching out to people who are more experienced, knowledgeable or just have a different perspective, you can open up new opportunities and speed up your personal and professional growth. Hanging out with a growth-focused community means you'll encounter new ideas, challenges, and support systems that can really push you forward.

Here's how you can leverage this powerful question:

• Identify Your Goals: Clearly define what you want to achieve. This will help you find the right people to connect with.

• Find Your Mentors: Look for people who have already done what you want to do. Don't be afraid to ask for advice and guidance.

• Join the Club: Join professional organizations or online groups. These are great places to meet like-minded people.

• Tap Your Inner Circle: Your friends and family might know someone who can help you. Don't be shy about asking for introductions.

• Be a Giver: Offer your help and support to others. Building strong relationships is a two-way street.

So, the next time you're looking to level up your life, remember to ask yourself, "Who do I know that can help me?" And then, go out there and start building those connections!

SHE MEANS BUSINESS

We’d Love to Cheer You On!

If you’ve taken one of our programs or implemented our marketing strategies in your online business and seen success, we’d love to hear from you! Just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

The first true social networking site is widely considered to be SixDegrees.com, launched in 1997!