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FEATURED READS

Are unproductive habits stealing your success?

We all know the feeling: the never-ending to-do list, the late nights fueled by sheer willpower, and a nagging sense that you're just treading water.

But what if the key to unlocking your true potential lies not in hustling harder, but in identifying and ditching those sneaky habits that drain your time and energy?

Remember, even the most dedicated entrepreneur can fall victim to bad habits. Procrastination, poor planning, and the dreaded over-promising—these are just a few culprits that can sabotage your success.

So, are you ready to reclaim your time and watch your business benefit from it? Don't miss these top 12 unproductive habits of entrepreneurs and how to ditch them today.

POWER MOVES

Don’t talk at them, talk with them

Imagine this: you're at a party, but instead of mingling with the crowd, you stand on a soapbox and yell marketing messages. Not exactly a recipe for engagement, right?

The same goes for online marketing. 

Blasting generic content into the void rarely works. Here's the secret: hang out where your target audience is and use what you find to create content they actually want to see. 

How to find your audience and create content they crave:

Step 1: Become a social butterfly

• Identify their hangouts: Are your ideal customers on Facebook groups, Reddit threads, or niche online forums? Dive in, observe conversations and see what questions they're asking, what problems they're facing and what kind of content resonates.

• Lurk and learn: Don't just jump in with sales pitches. Actively listen, answer questions genuinely and participate in discussions to build trust and establish yourself as an expert.

Step 2: Turn audience insights into actionable content

• Content Brainstorming Bonanza: Use the topics, questions, and pain points you discover online as a springboard for your content creation.

• Variety is Key: People consume content in different ways. Based on your audience's preferences, create a mix of blog posts, infographics, videos, or even social media polls to address their needs.

Bonus Tip: The power of collaboration

• Feature audience questions or challenges: Turn audience-sourced questions into blog posts or short-form content. This shows you care about their specific needs and fosters a sense of community.

• Partner with micro-influencers: Find niche influencers your audience trusts and collaborate on content creation. This taps into their reach and allows you to speak directly to a highly targeted audience segment.

Remember, online marketing is a conversation, not a monologue. By spending time with your target audience and using their needs to inspire your content, you'll create a loyal following and establish yourself as a trusted resource in their online space.

WE’VE GOT TO TELL YOU ABOUT

The Powerhouse Playbook

What was working in the online business world simply isn’t anymore. Our newest free guide will show you what is working, and walk you through the path to implement it in your own business. Discover the next step to take to start getting real results in your business.

We want to tell your story

Do you want to be in a future issue of EmpowHER Business? If you’re a current or past EBA student with a story to tell, just click HERE to tell us a little about yourself and your business. We’d love to cheer you on, and highlight you in She Means Business!

MINDSET MATTERS

The power in finding your tribe

Let's face it, the online business world can be a lonely place. 

You're constantly bombarded with tactics, trends and the pressure to "hustle harder." But what if there was a secret weapon to keep you motivated, informed and (dare we say) sane? This is where your tribe comes in.

Your tribe isn't just about cheering you on. It's a community of like-minded entrepreneurs who understand your struggles, celebrate your wins and offer invaluable advice. They can be your sounding board for crazy ideas, a source of inspiration during the hard times and collaborators on new projects.

So you’re ready to find your people—where can you look?

• Social media groups: Join Facebook groups or LinkedIn communities focused on your niche. Participate in discussions, share your expertise and connect with those who resonate with you.

• Industry forums and events: Participate in online forums or attend industry webinars and conferences. These are goldmines for meeting fellow entrepreneurs and potential collaborators.

• Hashtags and X-chats: Follow relevant hashtags or participate in Twitter chats related to your field. This allows you to connect with others passionate about the same things.

Having a strong tribe goes beyond just having a supportive network. It can help your business in several ways. 

First, you gain access to a wealth of knowledge by learning from the experiences and expertise of other entrepreneurs. This collective wisdom can help you solve problems, avoid pitfalls and accelerate your growth. 

Second, your tribe unlocks the power of collaboration. You can find partners for exciting projects, cross-promote each other's work to expand your reach and leverage each other's strengths to achieve more together. 

The support of your tribe can be what keeps you going during challenging times. Since they’ve been where you are, they can offer support and encouragement if you face obstacles or setbacks and that motivation can help you keep pushing forward.

Finally, your tribe acts as a valuable sounding board for your ideas and products. Since they understand your target audience, their feedback can help you refine your offerings and ensure your messaging resonates with your dream customer. 

This week we challenge you to put yourself out there and actively seek out someone to add to your online tribe.

NOTABLE NEWSLETTER

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It delivers them news, insights, and case studies from the digital marketing world. It takes less than 7 minutes to read it.

Get it for free.

MARKETING FUN FACT

People make snap judgments about your website—they'll decide to stay or leave within 10 seconds of arrival. So make that first impression count!