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POWER MOVES

You can’t afford to skip THIS

As an online entrepreneur, getting to know your audience is crucial for success. While analytics and surveys provide handy data, nothing beats the real, unfiltered insights you get from just chatting with your customers.

Talking to your audience is a key step in really understanding what drives them, how they feel, and the challenges they face that shape their behavior. While surveys and analytics give you a good overview of trends, interviews help you dig into personal stories and experiences that can really shape your offerings. Having conversations with your audience not only builds a stronger relationship but also encourages loyalty and support for your brand. Plus, by actively listening to their struggles, you can pinpoint specific pain points that your products or services can tackle, ensuring you meet their needs more effectively. So how do you do this?

How to Conduct Effective Interviews:

• Define Your Goals: Be clear about the specific info you want to gather from the interview. Are you trying to define your Dream Customer? Using the interviews as research for an upcoming product? Knowing your goal will help you stay on track through the conversations.

• Choose the Right Participants: Pick a diverse group of people who represent your target audience. At EBA, we split them into prior purchasers, prior non-purchasers (who have gone through a launch and did not purchase) and people who are newer to the list.

• Prep Your Questions: Come up with open-ended questions that encourage detailed and thoughtful responses.

• Active Listening: Really pay attention to your interviewees' answers, and ask follow-up questions for deeper insights. Your goal is to dig deeper into their true struggles and desires so you can uncover more ways to help them.

• Take Notes: Jot down key points and quotes for later reference. If you’re meeting virtually on Zoom, recording the call will make this even easier.

• Break it Down: Review your interview notes and transcripts to spot common themes and patterns. Note common verbiage, struggles and desires—this will be helpful for messaging in the future!

Key Questions to Ask:

• Purchase Journey: How did you come across our brand? What made you decide to buy/not buy from us?

• Customer Experience: What do you love most about our product/service? Is there anything that could be improved? (Ask similar questions for your non-buyers)

• Pain Points: What challenges were you facing before using our product/service? How has our solution made things better for you?

• Future Needs: What goals do you have for the future in our niche? How can we help you achieve them?

Once you’ve gathered some valuable insights from your interviews, it’s time to use them!

Start by tweaking your products or coming up with new ones that meet the needs you've identified from the feedback. This info can also help you adjust your marketing messaging so it really connects with what your Dream Customer cares about. And don’t forget to create content that not only solves your audience’s problems but also answers their questions, keeping them engaged and supported!

Taking the time to chat with your audience can give you a competitive edge and help you build a thriving online business. Just remember, getting to know your customers' needs and dreams is the key to success!

FEATURED READS

Cheat code for creating a lead magnet in Canva

As online business owners, we wear SO many hats…from content creation and email marketing to social media strategy and monetization. It’s impossible to be an expert on anything and everything! But there’s one area where we see people asking for help more than the rest—graphic design.

Lead magnets are essential for growing your email list, but we know how intimidating it can be to create your own! That's why we put together this Step-by-Step Guide to Creating a Lead Magnet in Canva, a free online design platform perfect for bloggers and online content creators.

With this comprehensive guide, you'll learn everything you need to know to create stunning lead magnets that look professional and stand out from the crowd. 

Check out our Step-by-Step Guide to Creating a Lead Magnet in Canva HERE!

WE’VE GOT TO TELL YOU ABOUT

Snag the Go Viral Get Sales Formula

Ruth is sharing her Instagram strategy that revived her dead Instagram account, got her 150K followers AND 10X’d her sales! It’s all in The Go Viral Get Sales Formula—It's PURE GOLD and it's yours for just $14!

The Ultimate Tool to Crush Your Goals

The EBA® Quarterly Execution Playbook is the tool you need to crush your business goals! Use it to set your quarterly goals and then utilize it weekly to keep you on track to make them happen. As a VIP you can save $172 and get yours for just $25—for a limited time! It’s the perfect tool to keep pushing forward on your online business journey, even when the days get long.

MINDSET MATTERS

When it feels out of your control

As an online entrepreneur, you've likely experienced the thrill of building your business from the ground up. You've dedicated countless hours to refining your brand, optimizing your website and engaging with your audience. It’s natural to feel confident about your business's future.

The online landscape is always changing and pretty unpredictable. While you can control a lot of what happens in your business, there are still many factors out of your hands. This unpredictability can throw even the most experienced entrepreneurs for a loop.

Take algorithms as a prime example. One big challenge for online entrepreneurs is how quickly the digital landscape changes. Social media platforms, search engines, and various digital services are always tweaking their algorithms to improve user experience and engagement. These updates can really affect your visibility and reach. 

Plus, during economic downturns, consumer spending habits often shift, leading many people to cut back on non-essential purchases, including online shopping. Changes in what consumers prefer and how they behave can also impact the demand for your products. 

While it might be tempting to try to control everything in your business, it’s important to realize that some things are just out of your hands. By accepting this, you can lower your stress and focus on what you can actually influence.

Instead of stressing over things you can't control, focus on what you can actually impact in your business. Here are some tips to help you out:

• Build a Strong Brand: A solid brand, with a great business strategy, can help you ride out economic ups and downs and adjust to changing consumer tastes. (We teach you how to implement our own business model in our EBA Powerhouse program!)

• Focus on Customer Experience: Make customer satisfaction a priority to build loyalty and encourage positive word-of-mouth.

• Keep Learning and Adapting: Stay in the loop with industry trends and be ready to tweak your strategies as needed.

• Diversify Your Revenue Streams: Relying on just one income source can be risky. Look into other opportunities to mix things up.

• Cultivate a Resilient Mindset: Nurture a positive and resilient attitude to tackle challenges with ease.

By accepting the limitations of your control and focusing on what you can influence, you can build a more resilient and sustainable online business.

SHE MEANS BUSINESS

This week, instead of shining the spotlight on just one entrepreneur, we're celebrating the collective brilliance of our community through the new “Business Power Up” coaching sessions. These gatherings have become a powerhouse of inspiration, where our members come together to share what’s working for them right now, creating a valuable  exchange of ideas that benefits everyone.

Our members are absolutely thriving in this mini-mastermind setting! It’s incredible to witness the enthusiasm as they discuss marketing strategies, streamlined processes, and launch results. Each participant brings unique insights, and the energy in the Zoom room is contagious. Everyone leaves not just with notes, but with real, actionable strategies they’re excited to try out.

The real beauty of these sessions lies in the collaborative discussions. Members are diving into each other’s challenges and successes, asking questions, and brainstorming solutions together. 

We can’t wait to see how these shared insights and newfound strategies will elevate our members’ businesses in the weeks ahead!

If you are a business owner in need of a community and mastermind like this, you can become a Powerhouse today HERE! 

MARKETING FUN FACT

Are you optimizing for SEO? The first 5 results on the first page of a Google search result account for over 60% of all clicks!