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FEATURED READS

Ready to start your business? 7 questions to ask yourself first.

Thinking about starting an online business but not sure where to begin?

Whether you're in the beginning stages or a bit more experienced in the online marketing world, this blog post will help determine if now is your time to grow an online business. In just a few short minutes, you'll gain a fresh perspective on the online business landscape, helping you make informed decisions and set yourself on a path to success.

• Ever wondered what niche perfectly aligns with your passions and expertise?

• Worried about keeping consistent content and engaging your target audience?

• Excited to learn how to turn your passion into a thriving online business?

• How do you know you’re actually READY to start an online business?

If you think you’re ready to start the online business journey but feel overwhelmed by the endless possibilities, we’ve got the 7 questions you need to ask yourself. If the answer to FIVE or more of these questions is YES, then chances are, you’re ready!

WE’VE GOT TO TELL YOU ABOUT

Must listen podcast

Ruth’s interview on the Circuit Sales System podcast is live! In it, Ruth talks all about how the switch from a yearly launch to the evergreen circuit model has been a game changer for her businesses, and the perfect way to attract the right people. Listen to the episode HERE!

The Powerhouse Playbook

Our newest free guide will show you what is working in the online marketing world right now and the path to follow to bring real results to your business. Gain clarity and know what you need to do next to start getting traction again.

POWER MOVES

Is it better to be tactical or strategic?

Do you know the key to a business that’s not only successful but sustainable? 

Understanding tactics vs. strategy (hint: they’re not the same!).

And so many business owners miss the mark here. They get so focused on all the new things to try out (tactics) without an actual plan on how those pieces work together (strategy). Or even worse they focus on one without the other.

Think of strategy as your roadmap. It defines your ideal customer, their needs and how you’ll take them through a customer journey that leads to transformation and raving fans. Tactics are the tools you use on that journey—email marketing, short-form content, your podcast, SEO optimization, etc.

Why are both essential? Here's the truth: a tactic without a strategy is meaningless. You might generate a buzz, but it fizzles fast if it doesn't reach the right people or align with your long-term goals. 

On the flip side, a brilliant strategy falls flat without tactical execution.  

The magic happens when you combine them. Your strategy steers your tactics, ensuring each social post, email or ad resonates with your target audience and builds towards your goals. 

This strategic-tactical harmony creates a sustainable online business.  

You're not chasing fads, you're building a loyal audience that grows with you. 

Ruth recently dove deeper into this topic on Instagram, and if you’re looking for more high-level online business tips and insights you’ll want to follow her new business-focused account where she plans to go deep into all things online business in a way she hasn’t been able to on her regular account.

MINDSET MATTERS

Leaning into the uncomfortable

Last week we had the privilege of gathering with some of our Powerhouse beta members for an amazing (and intense!) day together.

They have been working hard through the program since January, and this day was meant as an opportunity to dig even deeper and gain clarity over their business and what it takes to succeed in online business. 

In the room of almost 100 Powerhouses, we had a great mix of students with different niches, different phases of their business and different challenges. But one challenge we saw over and over was that fear of stepping outside of your comfort zone. Whether it was the choice to raise the ceiling even higher on your goals or even coming to an event like this period—our students pushed past their comfort and made things happen.

And for all of the amazing wins we saw, there were probably just as many who let the fear of leaving their comfort zone hold them back. We see this all the time in the online business space. 

Maybe it's hitting "publish" on a blog post you poured your heart into, pitching a collaboration to a seemingly out-of-reach brand or posting a reel to Instagram for the first time.

But here's the thing: that feeling of discomfort? It's often a signal you're on the right track. 

Here's how leaning into the uncomfortable can be your secret weapon for online business growth:

• Growth lies outside your comfort zone. Think about it—if you only ever do what you're already good at, how will you ever improve? Stepping outside your comfort zone forces you to learn new things, develop new skills and ultimately become a more well-rounded entrepreneur.

• Confidence is built, not given. The more you push yourself to do things that make you nervous, the more you realize you're capable of handling anything. This boosts your confidence, which is key for attracting your dream customer, making sales and putting yourself out there authentically.

• It sparks new ideas. Discomfort can spark creativity! When you're forced to think outside the box, you come up with fresh ideas and unique approaches that can set you apart from the competition.

So, the next time that looming task or scary opportunity pops up, don't shy away. 

Embrace the discomfort! 

It might just be the push you need to take your online business to the next level. Remember, even the most successful entrepreneurs were once uncomfortable beginners who took a chance.

If you’re looking for the same transformation our Powerhouse members are seeing, sign up for our newest training Firestarter: 3 Red Hot Secrets for Building an Online Business in 2024 that No One is Talking About. Click HERE to have it sent your way and watch on your own time!

SHE MEANS BUSINESS

If you’re a current or past EBA student with a story to tell, just click HERE to tell us a little about your business—you may find yourself in a future highlight!

MARKETING FUN FACT

Over 30% of people unsubscribe from emails because the subject line doesn’t match the content inside. Make sure your subject lines are truthful! Make them click-worthy, not clickbaity.